Talent Solutions Playbook

Build Your Employer Brand

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What is Employer Branding? Employer branding is not about advertising, but instead involves managing and influencing your reputation among job seekers and employees. Perceptions of…

Engage with your Employees Collect and analyze employee feedback and use it to create solutions. Administer an annual climate survey to all employees . Analyze…

Diversify Your Online Representation Use various platforms to recognize employees through spotlights or testimonials. Provide a glimpse of work life through photos, videos, or virtual…

Have Diverse Talent Language, representation, and accessibility are essential for attracting top talent. People who represent various dimensions of diversity should be reflected within all…

Consider Opportunities for Flexibility Offer flexible schedules and opportunities for remote work; consider how to engage the part-time workforce by redesigning jobs to allow for…

Regularly Communicate Provide regular communications about company performance. Elevate the review process to incorporate frequent project-based performance appraisals. Provide more transparency surrounding pay. Make company-wide…

Expand and Customize Benefits Leverage employee feedback to expand the range and customization of benefits, offer more value-added programs, and improve communications, internally and externally,…

Manager Training Ensure all leaders are equipped to support employees’ inclusion, training/upskilling, work-life balance, and overall health and well-being (PDF) . Train managers to speak…

Employers looking to elevate their employee value proposition may find the following resources beneficial…